Importance of Internet Marketing for Your Business

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Why Internet marketing for business is essential

If you have never searched for a product or service online and consider internet marketing or online marketing as a waste of money, then I have some news for you. In 2014 a worldwide research data show that among all the consumers 89% consumers look for information on-Product, business or professionals in search engines. Not only that a research by Ipsos and Google revealed that 88% smartphone users and 84% tablet user conduct search online to know about local goods and services. With the increasing use of the Internet in finding a right product/service the need of internet marketing has also increased.

A changing approach from inbound marketing to internet marketing for business

Even three to five years back people used to think-Internet marketing for small and medium business is a luxury. But at today’s context internet marketing is must have feature for all sizes of business. Email marketing, viral marketing, mobile marketing all these terms are now included in a regular marketing guide’s glossary. Popular marketing techniques like -Printing flyer and distributing has become obsolete.

Definitely TV advertisement still influences a big portion of consumers, but it is much more expensive than internet marketing techniques like-social media marketing, email marketing and etc. Moreover Tv and newspaper campaign is more suitable for corporate on medium enterprises.

Definitely TV advertisement still influences a big portion of consumers, but it is much more expensive than internet marketing techniques like-social media marketing, email marketing and etc. Moreover Tv and newspaper campaign is more suitable for corporate on medium enterprises.

Today’s consumer uses internet not only for information also for giving feedback on a product or service. These reviews serve as an easy and reliable tool of evaluation to other internet users who are prospective consumers. Thus Internet marketing has become essential, even for small and medium business.

Techniques of Internet Marketing

While making a business plan for Internet marketing it is essential to know the basic about the various types of online marketing tools. Internet marketing covers such a big area of marketing techniques that each segment may need an independent business plan and a coherent coordination among them. Here I am targeting few which are applicable and can be quite useful for any size of business.

1. Content Marketing for small and medium business

Content marketing is a broad term, it involves many steps. But if it is used properly than return on investment become very high. Here target group is first made aware of the need of the business’s product (indirectly, without mentioning the name) than they are motivated to find a solution and buy the product/service.

Importance of internet marketing for your business

Internet marketing for your business

Content marketing can take many forms like-Video, photo, info-graphic, white paper, case study, blog or website. These media primarily communicate with customer/reader/viewer and don’t try to sell things to them directly. Rather the target group gets involved and become a loyal customer even before they or the business knows. It can also gear up effect on other efforts of internet marketing like-social media marketing, email marketing, SEO etc.

2. Social Media marketing for small and medium business

Social media marketing is- attracting consumers to product/services through suitable use of social media sites like-Facebook, Twitter, Pinterest, Instagram any many more. By social media marketing business try to engage an audience, attract and drive them to a business’s fan page or webpage/blog. Any kind of content that a business creates if shared via such social media than fans/followers get notifications and keeps the business in mind, thus it promote the other content marketing effort.

3. Affiliate Marketing Resources for small and medium business

It is a program where the advertiser recruits a webmaster to place a business banner ad, website link or a logo button on their own website. Webmaster receives a referral fee if a user clicks the affiliate link and visit the website to make a purchase. Affiliate programs can be of many types, I am mentioning only a few here-

  • Pay per click affiliate program -Where advertiser gets a commission for every click on the advertisement.
  • Pay per lead affiliate program -get paid when a user, advertiser provides links to download, trial offers etc.
  • Pay per sale affiliate program -when advertiser gets to be paid for a sale (usually highest paid programming).
  • Email list affiliate-advertiser promotes newsletter and gets paid When someone join for an advertised opt in email list.

4. Email marketing for small and medium business

Email marketing is the attempt to attain new customer or to retain old customers by sending them emails. Due to the emergence of social media marketing (which is considered most effective and cheap)some may consider email marketing to be dead, but tweet and Facebook release never guarantees that followers will see business’s post. On the other hand Email marketing ensures every single email business send, must hit the consumer’s mail box and force his notice.

5. SEO for small and medium business

Search engine optimization is a hot topic in Internet marketing for business. It is the combinations of initiative that make a business webpage appear on the first page of search engine. When someone searches in Google, he views two types of result-

  • Sponsored (advertisement) that usually appears on top right side of the page.
  • And Not sponsored (not advertisement) usually appear in middle after the advertisement section.

Business can use both these type of SEO / Search engine optimization to advertise their goods/service/web page. Where PPC/Pay Per Click takes only money (business pay Google to put on their add via giving them a commission for each click on that ad). SEO/ Search engine optimization takes a long time 3- 6 month and a set of process that makes the desired webpage visible on Google’s first page.

When you do a Google search, you see results based on both PPC and SEO. You One can find ads and sponsored sites, at the top of the search results page and on the right side of the page. Businesses will pay money to Google for each ad that gets clicked on, This practice is called Pay Per Click (PPC) advertising

Need of marketing is no longer a secret. According to a world famous marketing researcher-84% people say that the main difference between today’s small and medium business with 5 years back is that today they use more marketing tools.

The Internet has replaced many old forms of marketing. Today, if someone wants to dine out he goes to Facebook review pages or search on Google map. People no longer search for yellow pages or directory. Irrespective of the size, today every business needs to know and implement the different forms of internet marketing strategies. They need more than one or all the forms of internet marketing based on their product type. For internet marketing-More the merrier definitely suits.

Content and Image Credit:

Rushmila Irin

Writer at iWriter and Upwork